How do you communicate you have capacity without sounding desperate?
Because hey, let’s assume that, ideally, you are not desperate. Let’s assume you’ve done your homework and been marketing to potential clients weekly, if not daily. So, again,
○ Or you could get more active on social media and tag them on a public post… but are you sure that won’t hurt? That it won’t look like a desperate “S.O.S call”? That they won’t feel like you are interrupting rather than trying to reconnect? Are you sure your client will see your post (i.e., are they active on the platform themselves?)? If you are going to use social media, share your new, catchy content through a private message to your client. And please, please ensure your content is relevant to your recipient or don’t share at all.
○ Or you could send a warm email… so as to remind them of how you can still help them achieve their goals. If your previous work relationship was a success and you are sorry it has come to an unexpected end, you need to take action. Waiting with your arms folded or wide open won’t get you any real opportunities with this client. Perhaps their own work flow has diminished. Perhaps they are too busy to remember you exist. Perhaps they think you are sooo busy that you couldn’t handle more work from them. So, you need to remind them how well you guys did last time you worked together. Wasn’t it fun despite the deadlines? Wasn’t it interesting and it showed? You need to remind them that you are here to help them again if they need you. And you need a message that stands out. This client, whether big or small, is likely to get tons of emails, messages, voice messages and phone calls from several different people. If they operate overseas, you can multiply those tons and add a few hundreds. You can’t expect them to remember who you are and how you helped them in the past in detail, just by sending the usual “I am available”.
HOW can you stand out while keeping it sweet and simple?
• Any interesting news about you and your business that could be relevant to your target client. Have you completed any useful training lately? Are you about to launch a new service they could use? Have you formed any particular partnerships with a special colleague they may be interested in profiting from? Are you attending any industry conference or event soon? If any of your new endeavours are adding value to your product or service, your client will be happy to know and hear from you again. Why, isn’t adding value the best way of serving your clients?
• Your schedule or capacity, with a note highlighting they may want to book you now so you can plan in advance. Are you already booked by a few clients but still would love to hear back from this one in particular? Did you enjoy working with them so much that you would be ready to make their needs a priority? Letting them know is a great first step. You could simply say something like “Because I value the refreshing experience drawn from the XXXXX and YYYY projects that brought us together a few months ago, and since I would like to get as organized as possible in advance, I meant to touch base with you to know if you think you might need me to book some time for working with [client name] in the near future.”
I hope it’s been worthy of your time.
Thanks for reading and happy marketing!
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