I don’t care about their spend / they can market wisely if /
They dare show up on their own / True to their own color code /
Let customers knoooooow / Christmas isn’t all red and snoooooow
Don’t get me wrong, I love Christmas, and Christmas is a brand in itself. When many of us think of Christmas, our free associations are tainted red, green and crowns. But if every retailer uses the exact same color and visual marketing strategy just because, how will consumers tell one brand from another?
It’s like brands are wearing a uniform now, the Christmas uniform, which happens to be à la mode, and you can only tell the difference by their pricing, their discounts, their offers. Ouch, do you really want to compete on price?
If you want to embark on a strategic alliance with her because Christmas’s all around us and so the feeling grows, cool. After all, it’s trending topic, right? You have to give people what they are craving for. But are you sure you want to lose yourself in the affair? Mind you, it will only last a few days.
How about instead of replacing your brand with the Christmas spirit you mingle one with the other?
You could highlight Christmas items without completely hiding the rest of your products which aren’t red and green and golden.
You could create a hashtag with your brand name, Christimas and/or a CTA, like #XmasLivesInBrandName or #LoveXmasLoveBrandName.
I am not saying you should ignore Christmas. Ignoring the holidays in marketing would be a highly risky move… Though it would be different.
But no, no brand would want to risk so much just for ‘thinking different’, right?
However, you can strike a balance. You can blend your branding with Christmas’s branding and keep from sacrificing your identity in the way.
during the holiday season.
Get witty and make a difference for your store
so that it stands out from the crowd!